Nature Hommage
Madeleine - The green fashionista
in Blog posts

Madeleine - The green fashionista

 

Who is Madeleine?
 
I am a sustainable influencer living in London, about to finish my fashion business degree and recently started my own business which is an e-commerce for sustainable brands called @thelagomconcept.
 
When did you begin to get interested in sustainable fashion?
 
My interest for sustainability started early, but went on high speed during my years in high school when i had a very interesting teacher in sustainable society, this was also when I started my blog, and as someone who has always had an interest in fashion I quickly realised the huge impact and decided that I need to do something about this, hence the blog.
 
What is one misperception you think that people have about slow fashion?
 
That it’s boring! I hear this all the time, and this is exactly why I wanted to start the e-com, to show people that it is not!
 
What should people look for in a sustainable brand?
 
Look for a short supply chain, honesty and transparency. It is impossible to be 100% sustainable, but find a brand that is honest in what they are doing and passionate to do better.
 
Fun fact most people don't know about you?
 
Oh hard one.. I used to compete in Hiphop and was in a hiphop crew when I was about 15! (I’m cooler than I look hehe)